Founder of Rooted Wave Creative
Hola amigos, I'm Lizzy, a California native and a global adventurer.
Growing up, I was always outdoors—riding horses, camping with my dad, and spending summer days swimming in the sea. My curiosity led me to my first international trip to Costa Rica at 21, and I knew then that a traditional life wasn’t for me.
Since then, I've traveled to over 30 countries, backpacked solo through Central America, lived on a tiny scuba island in the Caribbean, became a scuba instructor, started spearfishing, worked on mega yachts, and lived in Spain.
RWC was born…
Having worked on everything from fishing charters to megayachts, and restaurants to dive shops, I've always aligned my work with my passions.
After graduating with honors with a Business degree, I embarked on a solo world adventure. This changed everything. I knew I wanted to do something meaningful, working with people and helping them achieve their dreams while fulfilling my own... but how?
In 2023, I founded RWC, officially establishing it in 2024. With a focus on dive shops and brand building, I realized this is where I was meant to be—helping small businesses thrive.
